The service started as a monthly service earlier this year. According to Höegh, it provides customers with a shorter transit-time from the USA and Mexico to Australia.
Brendan Wallis, Höegh's representative in Australia, said: "From Mexico's Lázaro Cardenas this is the quickest ro-ro connection available in the market to Australia and New Zealand.
"The new service also offers a very fast connection for exporters in Oceania, via Singapore, to Africa, Middle East, Southeast Asia and European destinations."
Höegh will deploy a mix of its traditional ro-ro vessels and the New Horizon-class vessels, which the company took delivery of during 2015-2016 and are designed to carry large and heavy cargoes.
Meanwhile, Port Canaveral in the USA has welcomed Höegh Autoliners' post-Panamax ro-ro vessel Donington, marking the second time this year a vehicle carrier of this size has called at the port.
Port CEO, Captain John Murray, said: "The improvements we have made to berth infrastructure, our channel and turning basin have enhanced our ability to handle increased cargo volumes coming into the region. Mega ships like Donington calling on the port highlight our competitiveness in the global marketplace."